10 eCommerce Personalization Strategies to Boost Sales
Retaining customers is one of the biggest targets of e-commerce businesses worldwide. And so, several e-commerce personalization strategies have been tried by some of the biggest e-commerce giants, which can benefit you once you know the right trick. To reduce risk, you can contact an e-commerce development company and discuss how you can boost sales rapidly. But, before hiring an agency, you need to know some of the best e-commerce personalization strategies to stay updated. So, let us explain to you the 10 e-commerce personalization strategies that can guarantee a sale boost. But, before that, let us tell you in detail about e-commerce personalization and how it works.
What is e-commerce personalization?
E-commerce personalization is a process that helps you to tailor your offerings to a diverse range of customers and provide them with a happy shopping experience. It takes place when you as an e-commerce platform research and collect unique customer data and use it to modify your content to align it with their needs and preferences.
The data collected for e-commerce personalization can be the browsing history of your customers, their browsing device, demographic segment, history of purchase and similar things. It’s proven how these elements have enabled companies to boost their conversion rates at least 10 per cent higher, resulting in a boost in customer satisfaction rates.
Now that you know what e-commerce personalization is all about and how it works, let’s dive into the main topic.
10 eCommerce Personalization Strategies to Boost Sales
E-commerce personalization involves a combination of web development and e-commerce SEO strategies, which are explained below.
1. Personalized Homepage: Needless to say that your e-commerce homepage is the most important page that should be designed according to the taste of your target customers. But, even if you offer a specific product or service to a specific age group, personalizing the page can be an added advantage. Showcasing bestselling and recommended products with banners and highlighting these sections with exciting offers are some great techniques.
2. Personalized Emails: Many e-commerce companies are sending personalized emails nowadays to their customers to strengthen relationships and reduce technical glitches such as cart abandonment. Via e-mail, the companies are trying to figure out the needs and preferences of each customer and the causes of technical failure. This way, they are able to solve most of these issues, resulting in gaining the faith of the customers and increasing sales rates.
3. Email Campaigns: Though email campaigns have been discovered many years ago, these were not as trending as today. Companies that provide a diverse range of services such as apparel, electronic goods, makeup etc under one roof and focus more on e-mail campaigns as knowing their customers is really important for boosting sales. These websites are first researching customer data and then send out targeted emails to the customers.
4. Product Promotions: Once a user has landed on a website and is looking for some product, e-commerce companies are using the concept of cross-selling and up-selling. In case you don’t know what these mean, cross-selling is the method of promoting products that are similar to the ones a customer is adding to the cart while up-selling means promoting products that are more expensive and similar to the products a customer is adding to the cart.
5. User-Generated Content: The purchase decision of customers hugely vary depending on multiple factors, be it competitor e-commerce sites or poor user experience. Hence, you can reduce these issues by providing user-generated content on your website. A few examples would be product descriptions, product reviews, product demo videos etc. The current practice among brands is image review, which has shown a greater impact on customer behaviour.
6. Product Recommendations: Though product recommendations work excellently on social media, websites are also using this technique to attract a lot of potential customers. As a customer enters a website, brands are showing their bestselling products based on user data. But, this technique of e-commerce personalization can be tricky. Hence, to implement it in the right way, you need to contact an e-commerce development companythat comprises skilled and experienced professionals.
7. Local Services: Another technique of knowing the needs of customers is providing local services based on dynamic geographical redirects. E-commerce sites offering services or products globally or across a large geographical location are using this technique to attract customers from specific countries or regions. For example, if you’re providing services across India, you can redirect customers from different regions to landing pages offering regional festival products.
8. Continuous Shopping: Getting a customer back on a website is far more difficult than attracting them for the first time. One of the best techniques for this is a continuous shopping button. If you’re familiar with websites of apps like Hotstart and Amazon Premium, you’ll notice the continuous watching button. This button basically helps a user to continue watching from where they logged off. You can use this strategy in your e-commerce website for shopping purposes.
9. Popups: Many e-commerce websites use popups to make customers aware of promotions, newly launched products and many other things. You can also use this amazing strategy to grab the attention of your valuable customers immediately. But, statistics show that popups, if not strategically used, may lead to a negative user experience. To avoid this mistake, the best thing would be to hire e-commerce consultant.
10. Chatbots: AI-integrated tools are ruling the web design strategies today. Among all such tools, chatbots are quite popular owing to their helping nature. The purpose of chatbots is to interact with customers and solve their queries regarding the website’s products or services. Chatbots aren’t human but AI-operated programs, which can read and understand customer queries on the basis of natural language processing and artificial intelligence.
The 10 e-commerce personalization strategies mentioned above can significantly boost your sales growth, especially if you partner with Idiosys USA, the best ecommerce development company in USA. Our skilled web developers possess extensive knowledge of online marketing, ensuring you get optimal results. If you type “ecommerce development in usa” or “ecommerce development company usa” in google, you will find us on the first page.
If you want to hire minnesota web developers for your business website or web application, then you are in the right place. You can contact us and start a discussion today!
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How does eCommerce personalization boost sales?
Personalization increases sales by showing customers products they are likely to buy, offering personalized promotions, and improving the overall user experience, which encourages repeat purchases.
Does personalization reduce cart abandonment?
Yes, personalized product recommendations, retargeting emails, and abandoned cart reminders can help bring customers back to complete their purchases.
How does personalized email marketing work?
Personalized email marketing uses customer data to send targeted emails with relevant product recommendations, special offers, and content that align with the recipient’s behavior.
What is geolocation-based personalization?
Geolocation-based personalization tailors content, product offerings, and promotions based on the customer’s location, ensuring relevance to their region or country.
What data is needed for effective personalization?
Customer data such as browsing history, purchase behavior, demographic information, location, and preferences are key to creating personalized experiences.
How can personalization make product searches easier?
Personalized search suggestions and filters can help customers find products faster, improving their overall experience and increasing the likelihood of a purchase.
What are personalized email product recommendations?
These are recommendations included in marketing emails based on the recipient’s past purchases, browsing history, or demographic data, making the emails more relevant and engaging.
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